416 Launch
Product Launch
Overview
The 416 Bead Grip® and Beadlock launch introduced Method’s next-generation UTV wheel, engineered for the increasing demands of modern high-performance machines. The campaign brought the product’s strength, technical innovation, and premium design together into a cohesive launch across Method’s key marketing channels.
The Brief
The challenge was to introduce a new UTV wheel with meaningful performance upgrades while making the story easy to understand and visually compelling. Working with the team, we identified the product features that mattered most, including its 1,800-lb load rating, reinforced construction, Bead Grip® Technology, and new V.8 forged beadlock ring.
The goal was to move beyond a list of specifications and communicate why those advancements matter as UTVs continue to become faster, heavier, and more capable.
The Approach
I built the creative direction around the idea of “Advanced Machines. Higher Demands.” This gave the technical product story a simple foundation and connected the evolution of the 416 directly to the evolution of modern UTVs.
From there, I developed a visual system that balanced premium product imagery with technical details, technical illustrations, bold typography, and performance-focused messaging. Through creative reviews with the team, I refined the art direction, photography, and communication before carrying the final direction through the website, email, paid media, social, and supporting launch assets.
My Roles
Art Direction
Graphic Design
Visual Identity
Digital Ads
Typography
Email Marketing
Creative Direction
Digital Marketing
Typography
